Wording for your own privacy policy

For your privacy policy

How we use information about companies that visit our website

If you agree to analytics or marketing cookies, we use a service called Firmspotter to understand which companies visit our website and which pages they read. When you visit, a small script records a random identifier stored in your browser, the pages you view, how long you are active on them, where you came from, and your IP address. It does not read what you type, click or write on a page.

We use your IP address only to find out which company, if any, the connection belongs to. We do not identify you as an individual. The service keeps your IP address in encrypted form only until it has been used, and always deletes it within 24 hours. A scrambled version, which cannot be turned back into the address, stays with the record of your visit, and the record is deleted after 90 days.

We then use what we learn to decide which companies might be interested in [what you sell], and we may contact people who work at those companies, using their business contact details. We do this because we have a legitimate interest in running and promoting our business. Firmspotter is our processor for this, and it is described in its privacy notice at https://app.firmspotter.com/privacy.

You can say no. Decline analytics and marketing cookies in our cookie banner, or send a Global Privacy Control signal from your browser, and the script will not run. You can also ask us to stop at any time by contacting us at [your privacy contact email address], and anyone can opt out of being contacted at https://app.firmspotter.com/opt-out.

Our name and address are [your company name and address].

For your cookie policy

Firmspotter (marketing and analytics)

Purpose: to learn which companies visit our website. Stores: a random identifier in your browser’s local storage, and a visit identifier in its session storage that ends after 30 minutes of inactivity. Set only after you accept analytics or marketing cookies. Removed when you withdraw your consent.

For your cookie banner

Put the script in the category your banner calls marketing or analytics, so the banner only loads it once a visitor has agreed, and removes it when they change their mind. If your banner cannot hold the script back, add data-consent="wait" to its tag and call the script’s consent function when the visitor decides. The install guides in Settings explain how.